- Posted By: tandem11
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Small retailers and restaurants are always searching for ways to improve the customer experience and entice customers to keep shopping. Last month on the blog, we talked about listening to your customers. But sometimes, the most valuable data comes from sheer numbers. Recently, Valassis Communications, a media company in North America, conducted a survey on coupon usage. The key takeaway? People love coupons!
The Best Target Markets for Coupons
A few target demographics stood out in this survey. Millennials are big fans of coupons in all forms, but they lead the way with paperless coupons and offers from loyalty programs. 94% of Millennials who were surveyed reported that they use coupons, a decent gain from the 88% measured last year.
Hispanic shoppers also stood out in the survey findings. More Hispanics than any other consumer ethnicity group (91%) reported that they were willing to change the store in which they choose to shop due to a weekly special— even reporting that they might switch to a competitor store if a better offer were available.
How to Utilize Coupons in Your Loyalty Program
Overall, a whopping 90% of the 1,000 people surveyed stated that they use coupons. That’s impressive. It’s also persuasive: if you aren’t utilizing a rewards program, you’re missing out on an opportunity to:
- attract new customers
- keep loyal shoppers happy
- prevent your customers from switching to your competitors
Moving towards Mobile Coupons
Don’t underestimate the power of mobile offers and discounts. Email coupons or offer them through an app or mCommerce/eCommerce website so you can capture the 32% of consumers who prefer smartphone and mobile discounts (which is a huge uptick compared to the 24% from last year’s data).
Tandem Innovative Payment Solutions: Easy to Use Loyalty Program
Tandem Innovative Payment Solution offers a loyalty program, which has integrated analytics data and an easy-to-use dashboard. Call (864) 672-1570 to learn more about our products and services.