• Tandem News

5 Benefits of E-Commerce

In 2020, it’s easier, cheaper, and more important than ever before for merchants to have an e-commerce side to their storefront. More and more consumers purchase most or all of their products online, meaning that if you do not yet have e-commerce capabilities, you could be missing out on business. Here are five benefits to merchants pursuing e-commerce.

1. You Can Sell Your Products Across the World

Without the limitations of your physical location, e-commerce enables you to reach a much wider array of consumers regardless of geography. Whereas potential customers for a brick-and-mortar operation might span several counties, e-commerce is virtually limitless, with consumers all over the world now having access to your catalog of products. That means huge potential for increased reach and revenue.

2. You’ll Remain Open 24/7, 365

One of the big draws to e-commerce for consumers is the flexibility. Your customers can make purchases on their own time, even if that means three in the morning on Christmas day. Plenty of parents and professionals have hectic schedules that prevent them from making in-person retail purchases during normal business hours; e-commerce removes that barrier, allowing potential customers to reach you whenever.

3. Low Overhead Costs

With e-commerce, you can sell more without spending a dime on your physical store, insurance, or infrastructure. All you need is great products and a well-designed website, and you can boost your profits in no time. Also, with automated checkout, billing, inventory management, payments, and more, you won’t need to hire additional employees to run your e-commerce side.

4. You Can Easily Gather Valuable Customer Information

One big reason why merchants love e-commerce so much is that it makes it easy to track consumers’ buying habits. As a result, you can tailor promotional offers to suit their interests and consistently satisfy their needs. This will improve your relationships with customers and build enduring connections.

5. Free, Organic Marketing

E-commerce carries a number of advantages with regard to marketing. Organic search engine traffic brings new customers from all over to your internet storefront, and there are several free ways to optimize your website for search engine indexes. Happy customers who share your link on social media make it easy for their friends and family to click and buy. On your own social media channels, you can link directly to products

and enable your followers to purchase goods at the click of a button, minus the added hassle of driving to a brick-and-mortar location.

If you’re looking for an affordable e-commerce solution with easy setup, consider I-Terminal from Tandem Payment. With this innovative solution, you won’t have to go to multiple companies to get your e-commerce presence up and running. Tandem offers the full range of services you’ll need to succeed – from an internet payment gateway, to virtual point-of-sale, to mail order/telephone order capabilities. And as always, you’ll have access to our friendly merchant support staff 24/7. Call us today at 855-672-1570 to get started.