How to Welcome First-Time eCommerce Customers

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“For More than Ourselves.” The U.S. Army lives by these words. What is it about this phrase that’s so enchanting?


When a shopper becomes a customer for the first time, they’re joining a new community. Ok, ok… that may be a bit of a stretch. But in a sense, a community is what your brand should be. And just as a good neighbor welcomes the new family down the street, your online store should welcome first-time customers. The most effective way to do this is through a welcome email.

What is a Welcome Email?

A welcome email is an email you send to a new customer after he/she has made his/her first purchase. This is a one-time opportunity to make a first introduction. Aside from the basic, “welcome to our store,” and “thank you for shopping with us,” what else should a welcome email communicate?

We rounded up a few good ideas below:

Coupon or discount

This can be considered a token of gratitude for providing an email address. Data is valuable, and sharing personal information isn’t exactly a customer’s favorite thing to do, especially among Baby Boomers.

Recommended products

If you have the necessary technology to recommend products based on what a user has already purchased, by all means, use it. If not, it’s always a safe bet to recommend your top-sellers.


This is a great opportunity to tell customers more about your company history and background story. A meaningful story might even be enough motivation for first-time shoppers to start spreading positive word-of-mouth about your eCommerce shop.


Words are great, but wise shoppers will put an email right into the junk folder if it doesn’t look nice. Make sure the email is customized according to your brand guidelines.

Clear communication about future emails

Make it clear how, when and why you’ll email them again in the future and make sure customers have the ability to opt out if they choose to do so.

Complete E-Commerce Solution

Tandem’s I-Terminal is a complete e-commerce solution for internet merchants. With an internet payment gateway, virtual point-of-sale and batch upload, there’s no easier way to sell products and services online. Interested in learning more? Feel free to call us at 864-672-1570.

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